Sleep

My lack of sleep has slowly begun to impact my schoolwork. We are barely into the second month of school and my sleep debt is already beginning to pile up and I'm missing classes. My first class is at 10 o'clock everyday; English on Monday, Wednesday, and Friday; and Math Discussion on Tuesday and Thursday. For the first few weeks of school I had no trouble waking up early, showering, and going to breakfast at the diner. I rode my bike to class and made it to my classes with time to spare. However, after several longs nights of putting off my homework and not finishing until 2 or 3 o'clock in the morning, I began to choose sleep over breakfast. Then I began to chose sleep over being able to take my time in my room. Then I began to chose sleep over....class. 

So far I have missed 2 English classes and 2 Math Discussion Classes. Also, I've missed 3 Chemistry classes and a Chemistry Discussion, choosing to go back to my dorm and take a nap. However, I often look for excuses not to go to Chemistry as do about 100 other people in that class. 

With the exception of Chemistry, I actually want to go to these classes. When I wake up at 10:30 or 11 o'clock, I'm extremely frustrated with myself. "Damnit! I did it again." I've slept completely through my alarm twice, forgot to set it twice, and just knocked it over and not bothered to get up and get it once. It's possible I'm just not a morning person to extreme proportions, but if I go to sleep earlier my problem will most likely be solved. 

Geico

The Geico commercial with Peter Frampton displays an obvious and logic driven argument that their Car Insurance is better, while using humor and a different take on ethos to make the message more effective. 

The commercial features Kari Rigg, labeled a "real person," and Peter Frampton, labeled a celebrity. Peter Frampton gained fame from his solo musical endeavors. The commercial states that Peter Frampton was hired to "help tell her story." Kari proceeds to tell the viewing audience her story about her car accident and how Geico swooped in and saved her. The target audience of this advertisement is any car owner who currently do not have Geico Car Insurance. 

The author is obviously biased because Geico only has profits in mind. However, this doesn't mean that their claims are false and they seem to encourage further investigation by the consumer by posting their website at then end of the commercial. The Advertisement emphasizes the ease and quality of the car insurance. The commercial starts and ends with humor while placing the information in the middle where the audience is waiting for more. The Ad takes place in the women's home in order to allow the audience to better relate. 

As I was taking note I immediately noticed the humorous aspect of the commercial. I also noted the simple logos used in the Ad. However the aspect of Rhetoric that made this commercial notable and memorable was the strange use of ethos. Celebrities are often used in advertisements to add a familiar face and credibility to the product being sold. However, in the Geico commercial they use a Celebrity in an ironic way by making it obvious they hired a celebrity to make their product more appealing. This adds a humorous element to the advertisement which makes the commercial more effective and memorable. Additionally, the use of the "common person" makes the car insurance seem more personal and adds another dimension so the ethos of the advertisement.